Sustainability – Sebourugs

The yarn production

1. Shaving the free-range sheep during the spring and summer season when it’s getting warmer and a decent temperature for the sheep to be trimmed.

2. Colouring the wool. Traditional dyes are all natural. Our colours are mainly processed from flowers, if not we’ve kept the wool’s natural shade. We are 100% involved in the production and our palette we use is organic.

3. Washing off the overdye and cleaning the wool.

4. The Bator Process: Separating the wool into tiny threads.

5. The Mancha Process: Twin and roll the threads to create yarn.

6. Create big rolls out of the yarn.

7. To make the yarn as great as possible, we remove the unnecessary threads, roll it out again and wash it one more time.

8. Again: Roll the finished yarn.

The carpet production

1. The binding process begins. The techniques have been passed on to generations of women for thousands of years. Every employed at SËBOU makes a monthly salary based on their demand to support their family and to place/have/keep their children in school.

2. Once a carpet is done, it’s passed to our barber where it gets trimmed, brushed, washed and dried before it’s ready for shipping.

3. The last step before we send our carpets out to a customer we put the carpets into the packaging: recycled washed rice bags. We buy these from several warehouses and different shops all over Morocco

4. Ready for delivery!

Our project for a brighter future

We prefer not to take any pictures of teachers or children, but here it is. A large portion of our revenue goes here: a school for kids in the ages five to nine. SËBOU supports renovations, school books and school equipment. Today there are 35 kids and 2 teachers. Together, we have the goal of expanding within three years to an intermediate school.

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